Collection: Prima Donna FW20

PrimaDonna’s roots go back to 1865. For more than 150 years, PrimaDonna has had the same goal: luxurious lingerie that fits perfectly, specially designed for curvaceous women with generous breasts.

PrimaDonna gives these women the right support and the best fit, creating an elegant feminine shape – from A to J cup. The result of expertise and, above all, unremitting passion.

In 2010 Van de Velde launched little sister PrimaDonna Twist. This lingerie collection gives more attention to foam cups, youthful designs and prints. It is a success story with an ever-growing fanbase.

The launch of the first-ever PrimaDonna swimwear collection in 2013 was the icing on the cake for curvaceous women. Now they can count on the very best at the beach or the pool. PrimaDonna fitting, high-quality support with fabulous design.

In 2015 the brand celebrated its first 150 years.

2017: An intense workout boosts your confidence, just as beautiful lingerie does. With that in mind, PrimaDonna Sport is launching a collection of trendy sports bras with an outstanding fit and hip sports accessories. Now you can work out in style and comfort. No more excuses not to keep your curvy body in shape. Ready, set, go!

Celebrating curves since 1865.