- Walk-ins or private appointments are always available, email or book an appointment on our website/through facebook-- Orders will be delayed 2-5 weeks due to the sheer volume of our orders at this time. Feel free to email or chat with us on the website (please do not call, our phone lines are very limited) if you have any questions or concerns. We will reply ASAP. -

Collection: Prima Donna FW20

ODE TO CURVES

PrimaDonna’s roots go back to 1865. For more than 150 years, PrimaDonna has had the same goal: luxurious lingerie that fits perfectly, specially designed for curvaceous women with generous breasts.

PrimaDonna gives these women the right support and the best fit, creating an elegant feminine shape – from A to J cup. The result of expertise and, above all, unremitting passion.

In 2010 Van de Velde launched little sister PrimaDonna Twist. This lingerie collection gives more attention to foam cups, youthful designs and prints. It is a success story with an ever-growing fanbase.

The launch of the first-ever PrimaDonna swimwear collection in 2013 was the icing on the cake for curvaceous women. Now they can count on the very best at the beach or the pool. PrimaDonna fitting, high-quality support with fabulous design.

In 2015 the brand celebrated its first 150 years.

2017: An intense workout boosts your confidence, just as beautiful lingerie does. With that in mind, PrimaDonna Sport is launching a collection of trendy sports bras with an outstanding fit and hip sports accessories. Now you can work out in style and comfort. No more excuses not to keep your curvy body in shape. Ready, set, go!

Celebrating curves since 1865.

55 products
  • Prima Donna Madison FW20 Crystal Black Underwire Full Cup
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    $179.99
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    $179.99
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  • Prima Donna FW20 Madison Crystal Black Matching Thong
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    $79.99
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    $79.99
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  • Prima Donna Madison FW20 Crystal Black Deep Plunge Balcony Unlined Underwire Bra
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    $189.99
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    $189.99
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  • Prima Donna FW20 Madison Crystal Black Matching Hotpants
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    $79.99
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    $79.99
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  • Prima Donna FW20 Madison Crystal Black Matching Full Brief
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    $79.99
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    $79.99
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  • Prima Donna FW20 Madison Crystal Black Matching Rio Brief
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    $79.99
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    $79.99
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  • Prima Donna Palace Garden Reptile FW2020 Balcony Moulded Underwire Bra
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    $189.99
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    $189.99
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  • Prima Donna Palace Garden Reptile FW2020 Deep Plunge Balcony Underwire Bra
    Regular price
    $189.99
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    $189.99
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  • Prima Donna Palace Garden Reptile FW2020 Full Cup Underwire Bra
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    $189.99
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    $189.99
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  • Prima Donna Palace Garden Reptile FW2020 Body
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    $269.99
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    $269.99
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  • Prima Donna Palace Garden FW2020 Reptile Matching Luxury Thong
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    $89.99
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    $89.99
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  • Prima Donna Palace Garden Reptile FW2020 Matching Thong
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    $59.99
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    $59.99
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  • Prima Donna Palace Garden Reptile FW2020 Matching Full Briefs
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    $89.99
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    $89.99
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  • Prima Donna Palace Garden Reptile FW2020 Matching Rio Briefs
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    $69.99
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    $69.99
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  • Prima Donna Palace Garden Charcoal FW2020 Deep Plunge Balcony Underwire Bra
    Regular price
    $189.99
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    $189.99
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  • Prima Donna Palace Garden Charcoal FW202 Moulded Balcony Underwire Bra
    Regular price
    $189.99
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    $189.99
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  • Prima Donna Palace Garden Charcoal FW2020 Full Cup Underwire Bra
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    $189.99
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    $189.99
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  • Prima Donna Palace Garden Charcoal FW2020 Body
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    $269.99
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    $269.99
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  • Prima Donna Palace Garden Charcoal FW2020 Matching Luxury Thong
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    $89.99
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    $89.99
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  • Prima Donna Palace Garden Charcoal FW2020 Matching Thong
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    $59.99
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    $59.99
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  • Prima Donna Palace Garden Charcoal FW2020 Matching Full Briefs
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    $89.99
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    $89.99
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  • Prima Donna Palace Garden Charcoal FW2020 Matching Rio Briefs
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    $69.99
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    $69.99
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  • Prima Donna Alara Black FW2020 Seamless Unlined Underwire Bra
    Regular price
    $189.99
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    $189.99
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  • Prima Donna Alara Seamed Full Cup Underwire Bra in Patine
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    $189.99
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    $189.99
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  • Prima Donna Alara Black FW2020 Full Cup Seamed Unlined Underwire Bra
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    $189.99
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    $189.99
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  • Prima Donna Alara SS20 Red + FW2020 Patine + Black Matching Luxury Thong
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    $109.99
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    $109.99
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  • Prima Donna Alara SS20 Red + FW2020 Patine + Black Matching Rio Briefs
    Regular price
    $69.99
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    $69.99
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  • Prima Donna Alara SS20 Red + FW2020 Patine + Black Matching Full Brief
    Regular price
    $69.99
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    $69.99
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  • Prima Donna Alara SS2020 Red + FW2020 Patine + Black Matching Thong
    Regular price
    $69.99
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    $69.99
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  • Prima Donna Alara SS20 Red + Patine Matching Hotpants
    Regular price
    $69.99
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    $69.99
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  • Prima Donna Sophora Raspberry FW2020 Deep Plunge Balcony Underwire Bra
    Regular price
    $179.99
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    $179.99
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  • Prima Donna Sophora Raspberry FW2020 Full Cup Detachable Strings Underwire Bra
    Regular price
    $189.99
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    $189.99
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